Leading U.S. Retail company Kroger has won a lawsuit disputing the origins of their farm fresh eggs.
Fresh is Best
Organic whole foods and farm fresh are just some of the titles American consumers see in their supermarkets as they shop for groceries. Can labels be misleading? This is the case of the Sorkin VS Kroger trial.
Alleged False Advertising?
The case brought to court by the plaintiff Adam Sorkin was a concern that Kroger didn’t sell its “claimed” “farm fresh eggs.” Sorkin argued that the advertising and labels of the Kroger farm eggs were “deceiving to the consumer.
Misleading Advertising?
Sorkin had also said in his complaint that he had paid premium prices for the eggs bought from the Kroger company and felt that he was misled.
Paid a “Premium Price”
Sorkin claimed that if he had known the true origins of the eggs, he wouldn’t have purchased them, let alone pay a “premium price” for the eggs.
Mariano Fresh Market
According to the plaintiff, he purchased Roundy’s eggs at a Mariano Fresh Market store, which Kroger owns.
A Report Calling for Customer Transparency
Sorkin filed his lawsuit in a timely manner as soon as the non-profit Data for Progress released their report on “consumer transparency,” – according to Reuters.
Caged Chicken Eggs
The report alleged that 53% of Koger shoppers want to know if the eggs are from “caged chickens,” with 12% saying, “No the grocer must not post that information.” Furthermore, 35% said they “didn’t care.”
The Court Ruled It Unreasonable
When reviewing the case, Judge Charles Kokoras said that “farm fresh” didn’t automatically suggest that chickens roamed in grasslands free and ate grain. However, farm fresh refers to the eggs that come from a farm and are bred on a farm.
It’s Not the Same Thing
Judge Kokoras also stated the differences between “farm fresh,” “cage-free,” and “free-range.”
The Judge Throws Out the Case
According to Judge Kokoras, assuming that every customer would expect “farm-fresh” to mean free-range or grain-fed birds is unreasonable.
Who is Kroger?
Kroger is one of the United States’ largest retail companies specializing in groceries and fresh produce, and it is also a drugstore. The company has multinational grocery stores across the U.S.A.
Long History in Serving the Consumer
The company began its journey in the 1800s in the United States with a family of German immigrants. Kroger’s ethos and values include providing “fresh for eveyone.” This sentiment stems from the foundations of the company in the 1800s.
Koger Wears Many Hats
According to Kroger, the company aims to be the best and provide its customers with a good experience while shopping with them. The company is part of many industries, including jewelry stores and pharmacies, to manufacturing and distribution.
Diversity and Innovation
The family’s long-lived business and years of experience are now diversified into multiple industries, including supermarket fuel centers.
The Koger Legacy Remains
According to Kroger, the company has grown to over 2,600 retail food stores, runs almost 40 food manufacturing facilities, and operates more than 2,000 drug stores.
It’s About Customers
The company has said that they run under “different banner names,” like department stores, price-impact warehouse stores, and digital stores for customers’ shopping convenience anytime and from anywhere.
Bringing the Best to Consumers
The founders wanted to bring true quality to consumers and only sell the best. The company believes they should “never sell anything you wouldn’t buy.”
Kroger Today
Today, the Cincinnati-based company still follows the ethos established more than 140 years ago. “Being particular” and serving the best.
Sustainability
According to Kroger’s website, the company also practices sustainability and helps reduce food wastage. The “Zero Waste Action Plan” aims to “feed,” “nourish,” “end waste,” and “inspire.”
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Featured Image Credit: Shutterstock / Katherine Welles.
The content of this article is for informational purposes only and does not constitute or replace professional financial advice.
